All the Clients You Can Deal With
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I often speak at seminars and conventions. One of the most common questions I am asked by copywriters is, "How can I find clients?" It's a question that plagues many copywriters.
Finding clients is the #1 problem for copywriters, new and experienced. Given our skills at writing, it seems odd that copywriters and marketers would be challenged by a lack of clients. After all, we are the advertising experts!
You can attract more clients and get all the work you can handle. That's the good news. Of course, you will have to develop some new skills, skills that will help you to find and keep more clients. These skills aren't difficult, but they could make all the difference in the world to your business.
As copywriters, we are skilled in writing excellent copy that provides results. However, attracting clients requires more than just writing skills - you also need personal skills, selling skills, and business skills to attract clients.
The most important skill to develop is your sales skills. If you learn how to sell, you will attract more clients. Jeffrey Gitomer is the premier sales trainer in America. Through his website, www.Gitomer.com, you too can learn how to sell effectively, attracting more clients.
Follow this simple 5-Step System for Getting More Clients:
1. Invest in your website. Spend time creating the best copy for your site. After all, your copy is meant to sell YOU. A common mistake made by copywriters is to neglect the copy on their own website, while concentrating on copy for clients. YOU are your most important client! Make your copy the best that you can possibly write.
2. Choose a sales process that works. Do this as though you were doing it for your best client (which you are!). Develop a plan to bring clients closer to asking for a quote. You can choose from several different tools, all designed to get your client's attention. Your lead-generation page may include an autoresponder, a forced opt-in page, even (ethical!) opt-in bribes to gain attention and clients.
3. Screen your clients. There are several ways to do this. One of the fastest and most effective is sticker shock. By posting my rates on my site, I weed out clients who should go somewhere else. Don't get me wrong - I like people, and I enjoy working with them. But not everyone can afford my rates. It is a fact that as your copywriting skills improve, you will be flooded with more jobs. If you get more work than you can handle, you have two choices - you can either politely refuse jobs (because of a lack of time), or you can raise your rates accordingly (to reflect your increased skills). Of course, this assumes that your work offers a great rate of return for your clients, which will be the subject of a different article.
4. Use follow-up marketing. Use it every single time. Your autoresponder sequence should theoretically have no end.
5. Attend seminars and network. Attending seminars and networking (and doing so in a professional manner) is the best thing that you can do for your business. I created a product that was 10 hours of audio teaching how to do this very thing. (And I'm not trying to sell this product here; in fact, it's not even available for sale, at all.) Last year, I spent about $50,000 on travel to seminars. You don't need to spend this much, but find a few key events that you know will be full of potential clients and make it a priority to get there. One of those that is helpful to a lot of people is Armand Morin's Big Seminar. Here's the link www.NewBigSeminar.com. It's a great place for copywriters to network and find new clients.
Whatever your profession - web designer, marketing consultant, copywriter - you need clients to succeed. This simple 5-step program will help you to attract more clients and ensure the health of your business.
Article Source: Articlelogy.com
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