Unanswered Calls Cost Money
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If a client calls a free call number to register their interest and no one is there to answer it, the business is losing a potential sale. Every unanswered call affects a business's profits.
A recent survey found that only 30 percent of calls to free call numbers were answered between 6 - 8am and 6-8pm. The interesting point about this survey is that researchers only called businesses that were actually advertising during these hours. The businesses were advertising, but only 30 percent of them had staff ready to answer the interest generated by the ads.
A client's time is precious, and everyone is busy in this mobile world. Many customers will not have the time to call again, or their interest may have waned before they try again. A call to a free call number is a warm lead, but if no one is there to talk to that customer, the lead quickly cools.
A client needs a quick and simple way to register their interest in an offer. Most importantly, they need a response to that interest, and businesses need to be strategic in how they can offer a response every time interest is registered.
The most simple, low-cost and effective way to ensure a client receives a response 24/7 is through text marketing. Text marketing means that no matter what time a client acts on a call to action in an ad, they will receive a response. This lead can then be kept warm until a staff member is available to contact the client.
Text marketing responses can be easily tailored to each campaign. From an acknowledgment text to an opportunity to register for further information, text responses are a quick way to keep a client interested. Best of all it is a way to generate leads for a business, and turn those leads into sales.
Don't let your phone ring unanswered, make your clients happy and turn those leads into sales by utilising text marketing.
Article Source: Articlelogy.com
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