I Was Burned On HD DVD: Now What?
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"The format war was confusing for buyers," says a Samsung insider, when talking about Sony Blu Ray format vs. Toshiba/Microsoft's HD DVD. When the dust settled, 1.3 million consumers had dropped hundreds of dollars on an obsolete machine. Despite being able to play old DVDs and purchase roughly 386 titles on HD DVD, people won't be able to get any new movies coming out. "Now there are still HD DVD discs that people want to read; but no one wants to write to that format," the Samsung insider revealed.
Toshiba and Microsoft aren't the only big losers with the fall of HD DVD. An estimated 1.3 million customers are now stuck with these useless machines. To make it up to buyers, retail giants like Wal-mart, Circuit City, Best Buy and Amazon are offering to offset some of the cost.
Manufacturers like Samsung and Sony are looking to win buyers' affection with machines that cater to both Blu Ray disc and HD DVD owners.
Best Buy offers a trade-in center to scrap the old player, although you will not be getting a particularly good return on your investment. For example, a Toshiba HD XA2 unit, originally priced at $1,000, may fetch you $148.50 and HD DVDs $2.70 each.
We at Amazon.com value our customer relationships more than anything and would like to support customers who purchased these players by offering a credit good for $50 off any products sold by Amazon.com." Any HD DVD purchase bought before February 23rd is eligible for the refund and the product can be turned in any time before April 9, 2009. It should also be noted that Amazon has consumer-friendly Blu ray sales as well.
Combo Blu Ray disc/HD DVD players may be the hot-ticket item for the next few years, as manufacturers and industry leaders scramble to regain some of the diminished consumer confidence.
Customers understood that there were two competing formats and understood that one of them would probably prevail, so they made the decision to go with HD DVD." Despite their lack of sympathy, at least confidence in the generosity of retail giants can continue. Though it has cost retailers thousands, if not millions, they have done the right thing to keep consumers happy and coming back to the store for Blu Ray media, if nothing else.
Article Source: Articlelogy.com
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